Beverly Hills 6750 Multi-Specialty Aesthetic Institute, also known as Beverly Hills 6750, is a name that calls to mind the luxury aesthetic surgery centers of Hollywood fame. A brand used by the Beverly Hills Cosmetic Surgery and Skin Institute (BHCSI), Beverly Hills 6750 has gained a reputation of offering premium cosmetic procedures performed by board-certified top-notch surgeons, dentists, dermatologists and anesthesiologists using the latest in medical technology. Beverly Hills 6750’s tagline, “Beauty for Everyone” promises competitive and reasonably-priced cosmetic services with excellent results.
Unfortunately, Beverly Hills 6750’s success has resulted in certain individuals and entities to use the Beverly Hills brand, thereby creating confusion in the minds of the public.
In 2008, a rival local aesthetic center, the Beverly Hills Medical Group (BHMG), came under fire from the Philippine Securities and Exchange Commission (SEC) after Beverly Hills Cosmetic Surgery and Skin Institute filed a case with the SEC contending that BHMG’s name created confusion among Beverly Hills 6750’s clientele.
The Commission ordered that BHMG change or modify its name to remove the “Beverly Hills” label, to which BHMG responded with an appeal, averring that confusion is unlikely to occur. The SEC dismissed the appeal for lack of merit, and pointed out that Beverly Hills 6750 acquired a prior right to the name by virtue of its earlier date of incorporation in 2005. As stated in the SEC En Banc Decision, “the mantle of protection is afforded a corporation, which is the prior registrant, as opposed a subsequent registrant”.
Though the SEC ruling directed BHMG to change or modify its name, the clinic continues to operate using the “Beverly Hills” label, offering several aesthetic services similar to those of Beverly Hills 6750.
In a recent interview, Beverly Hills 6750 Managing Director Dr. Eduardo Santos said, “We are currently pursuing other legal remedies to stop BHMG from using the Beverly Hills name, to the detriment of the Beverly Hills 6750 clientele and in keeping with the SEC’s En Banc decision and order.“
Notwithstanding this distraction, Beverly Hills 6750 Multi-Specialty Aesthetic Institute continues to provide peerless excellence in its diversified specialties: aesthetic plastic surgery, cosmetic dentistry, dermatology, cosmetic gynecology, peripheral vascular laser surgery and weight loss management.
In the growing global industry of health, beauty, and wellness, the Institute banks on its tradition of building partnerships with its clients based on trust and professionalism – living up to and exceeding the expectations of its Beverly Hills name.
The full text of the Securities and Exchange Commission decision, dated October 2009, may be found HERE.

