Posts Tagged ‘Philippines’

Beverly Hills 6750: Upholding the Name of Beauty

Tuesday, June 15th, 2010

Beverly Hills 6750 Multi-Specialty Aesthetic Institute, also known as Beverly Hills 6750,  is a name that calls to mind the luxury aesthetic surgery centers of Hollywood fame. A brand used by  the Beverly Hills Cosmetic Surgery and Skin Institute (BHCSI), Beverly Hills 6750 has gained a reputation of offering premium cosmetic procedures performed by board-certified top-notch surgeons, dentists, dermatologists and anesthesiologists using the latest in  medical technology. Beverly Hills 6750’s tagline, “Beauty for Everyone” promises competitive and reasonably-priced cosmetic services with excellent results.

Unfortunately, Beverly Hills 6750’s success has resulted in certain individuals and entities to use the Beverly Hills brand, thereby creating confusion in the minds of the public.

In 2008, a rival local aesthetic center, the Beverly Hills Medical Group (BHMG), came under fire from the Philippine Securities and Exchange Commission (SEC) after Beverly Hills Cosmetic Surgery and Skin Institute filed a case with the SEC contending that BHMG’s name created confusion among Beverly Hills 6750’s clientele.

The Commission ordered that BHMG change or modify its name to remove the “Beverly Hills” label, to which BHMG responded with an appeal, averring that confusion is unlikely to occur. The SEC dismissed the appeal for lack of merit, and pointed out that Beverly Hills 6750 acquired a prior right to the name by virtue of its earlier date of incorporation in 2005. As stated in the SEC En Banc Decision, “the mantle of protection is afforded a corporation, which is the prior registrant, as opposed a subsequent registrant”.

Though the SEC ruling directed BHMG to change or modify its name, the clinic continues to operate using the “Beverly Hills” label, offering several aesthetic services similar to those of Beverly Hills 6750.

In a recent interview, Beverly Hills 6750 Managing Director Dr. Eduardo Santos said, “We are currently pursuing other legal remedies to stop BHMG from using the Beverly Hills name, to the detriment of the Beverly Hills 6750 clientele and  in keeping with the SEC’s En Banc decision and  order.“

Notwithstanding this distraction, Beverly Hills 6750 Multi-Specialty Aesthetic Institute continues to provide peerless excellence in its diversified specialties: aesthetic plastic surgery, cosmetic dentistry, dermatology, cosmetic gynecology, peripheral vascular laser surgery and weight loss management.

In the growing global industry of health, beauty, and wellness, the Institute banks on its tradition of building partnerships with its clients based on trust and professionalism – living up to and exceeding the expectations of its Beverly Hills name.

The full text of the Securities and Exchange Commission decision, dated October 2009, may be found HERE.

Thermage: Rethinking Plastic Surgery in the Philippines

Wednesday, May 12th, 2010

The popularity of cosmetic surgery in the Philippines has made many people want to try it, but some of them are not as convinced to go under the knife. They think of the physical pain the surgery may cause, as well as the potential embarrassment they can get when friends and family see them healing and with bandages on. All of these are reasonable concerns, but with the advent of new medical technology, it is now possible to get the same benefits of plastic surgery without having to face its potential consequences. Using non-invasive techniques, cosmetic surgeons can now provide patients with the physical improvements they have been dreaming about.

One such procedure is a beauty treatment known as Thermage. Since Oprah Winfrey introduced this concept in her show, more and more people have been seeking to undergo this non-surgical facelift. Winfrey has been promoting Thermage as she believes in its technology and she has become proud of the fact that there is no recovery period needed. She has championed the treatment in her episodes “Look Younger! Live Longer!” and “How to Stop the Clock on Aging” among others.

What Thermage does is it tightens the neck and the face, not through any invasive means, but by utilizing an innovative radio-frequency method called Thermacool. It gently lifts the skin so that wrinkles are eliminated and the contours on the face are renewed. The Thermacool device uses radio-frequency heat to stimulate and increase collagen production, allowing the skin to tighten and smoothen. The patient will not feel any burning sensation, as the apparatus will also cool the skin’s surface while the procedure is being done. After three to six months, the result will be facial skin that is visibly younger and more vibrant looking.

Thermage is non-invasive, but some patients are known to have experienced mild discomfort during the procedure. To avoid this, some doctors will apply a low dose of local anesthetic before the treatment. Some other side effects that may be caused by the procedure are tenderness, swelling, skin rashes, redness, and blisters. The possibility of having these side effects are quite low (less than 1%) and if they do occur, they usually go away after a few days.

Thermage normally lasts about 20 minutes or up to two hours, if the area to be treated is bigger. As mentioned, there is no need for recovery time — one can go in the morning to have the treatment done and be back in the office or at home after a couple of hours. This cosmetic procedure works on all types of skin and can be used on all parts of the face. Recently, the FDA has also approved Thermage to be used for the eye area and the abdomen. Soon, Thermage will be available for use for the whole body.

If you are one of the many people who would like to gain back that youthful glow, but are not yet ready for aesthetic surgery, then Thermage may be the solution for you. Consult with a Thermage physician to know how this technology can work for you.

Cosmetic Surgery: A Lifestyle Choice

Wednesday, May 5th, 2010

There is a collectively mounting stress upon physical appearances in society today, and cosmetic surgery may be the answer. But what should be the correct outlook to undergoing a surgical makeover?

The present social order adulates celebrity, good looks, and youth both on-screen and in print. A never-ending barrage of image-conscious messages from television, the internet, and magazines creates social pressure to be beautiful. The effect is a worldwide boom in the prominence of cosmetic surgery across demographics. People want to look spectacular, and with aesthetic surgery the dream isn’t so far off.

The option to go through aesthetic surgery, however, is not one to be taken flippantly.

The patient’s psychological and emotional condition is a vital factor in determining whether or not a person is a fitting candidate for plastic surgery. The more psychologically and emotionally primed a patient is, the more satisfied they will be with the result and ultimately, the more successful the procedure will be as well.

Aesthetic surgery is mostly voluntary and is initiated by a patient’s wish to change some facet of their physical look. Commitment is crucial, both with the patient and the surgeon. The surgeon commits to administering the procedure to the best of their skill, while the patient commits to both the surgical transformation and the period of recuperation it entails.

Doctors who make fantastic promises of flawlessness are to be steered clear of, as much as possible. Though this is doubtless what a great margin of patients will want to hear and choose to believe, such pretense to perfection is impracticable and does nothing more than wrongly reassure those who are uncertain of their choice or are undergoing surgery for unclear reasons.

Thus, it is important that a patient asks for a realistically accurate picture of surgical outcomes, including post-operative bruising, inflammation and other possible complications. It is tremendously important for anyone contemplating cosmetic surgery to be candid and honest during consultation, and learn precisely what to anticipate about the procedure.

For further information about different cosmetic proceduresrhinoplasty, tummy tuck, or cosmetic dentistry among many others -  visit Beverly Hills 6750 Multi-Specialty Aesthetic Institute at 11th Floor, 6750 Ayala Building, Ayala Avenue, Makati City, Philippines.